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Story of the BFT

The story of the BFT is a story of friendship, best-friendship ♡ Styled over decades and worn to shreds, the BFT is a re-creation of a favorite tee shirt shared between co-founders, Mae & Ku....

44% BACK

WE’VE GIVEN 44% BACK FOUR was founded on the idea of creating women’s apparel within a circular community. Honoring the makers, the wearers and the values that connect us all. We’ve committed to g...

Story of Art Atlas and La Fundación

Art Atlas Made in Peru We were inspired to create a cozy and comforting sweater that felt light and luxurious. We went straight to our friends at Art Atlas in Peru who have been working on beaut...

Story of the GOK shirts

Georgia O'Keeffe Modern Woman At Four we are compelled by professional women like Georgia O’Keeffe, women with an ethos of integrity that brings care and conscientiousness to all aspects of thei...

Story of the Rabbit Jacket

Rabbit Goody THE NAMESAKE This entirely unique and extraordinary fabric took us a year to develop with master weaver and incredible woman, Rabbit Goody, at Thistle Hill Weavers in Cherry Valley, N...

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