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Meet our Board of Directors

FOUR Board of Directors

Meet our first Staff Writer, Peternelle van Arsdale.

Peternelle is a writer and book editor. She got her start by editing her friends’ papers in college and found her first job in NY book publishing. After decades working in-house and finding it challenging to do what she loved (working closely with writers to make their books better) while also meeting the commercial demands of big five publishing, she struck out on her own as an independent editor and ghostwriter. This also gave her more time for her own writing. She is the author of two cross-over young adult novels inspired by her love of myth and dark fairy tales–The Beast Is an Animal and The Cold Is in Her Bones. Her essays have appeared in LitHub,, and Culturefly, and her short fiction has appeared in The Whitefish Review. She’s also performed her writing at KGB Bar and as part of the storytelling series Generation Women. 

You can find her here and on Instagram, and you can find her novels at your nearest independent bookstore, library, or wherever books are sold. 

Peternelle van Arsdale


We couldn't have found and maintained our connection with incredible and passionate people like you without the marketing expertise of Madison Hanley.

Madison is a passionate digital marketing specialist that supports companies with a commitment to social and environmental impact. In 2020, she developed oursimpleco, an educational resource and 30-day email newsletter designed to encourage sustainable habits. She recently founded Bluum, a digital marketing agency, to grow social-impact brands for a better future. She enjoys hiking, crafting beautiful email campaigns, and working with the FOUR team who shares her passion for the intersection between women, business and the planet.

Bluum Marketing

FOUR went from dream to reality with the generous support of the following talented individuals:

Denise Cassano & Beverly Whitaker of AAS who helped us strategize a sustainable business model to be proud of. Rabbit Goody, the weaver behind our Rabbit Jacket and a true inspiration for a working life. Matthew Johnson, brilliant photographer, who captured our vision with just the right amount of edge. Musician, Sarah Neufeld, who graciously lent us her song Chase The Bright And Burning. Artist, Blaze Indigo Lamper, for being our first proto fit model. And Christiana Gozo, rock climber, 4 model and gracious analyst who helped us organize our thoughts.

Have something to contribute? Let's collaborate! Write us