"The foundation sweater is beyond a staple. I would wear it every day if I could. It’s soft, comfortable, and easy to move in. Sometimes I realize I’ve worn it several days in a row to work and I just hope no one notices!"

"My rabbit jacket has become one of the favorite go-to layering pieces in my wardrobe since I first bought it over a year ago. I love how timeless and well-made the garment is, with the interior being just as beautiful to look at as the exterior. I receive so many compliments every time I wear this jacket and am always quick to open it up and show off how well-considered and finished the inside is. The slightly shorter sleeve length is ideal for layering over a longer shirt sleeve or sweater, which has always been one of my favorite styling proportions in a good jacket. The fabric is warm but light enough to be worn for at least 3 seasons of the year, with a tiny little woven dot that is special but just understated enough to remain a neutral."

What a treasure! I got my beautiful shirts, and put them both on this morning and thought, oh jeez, how am i going to decide??? They're different and both PERFECT, literally a perfect fit for me, loose, baggy and comfortable, but not so wide that I look drowned. Such great fabrics, one spring, one summer, both perfection. I had a plan for this summer, to go on a month-long trip in Eastern Europe with two shirts and one pair of pants. I am just so sick of carrying things. Immediately I realized that the chambray would be the shirt to carry FOR SURE!!! I'm wearing the black wool one now and it's so cozy on this chilly day. i LOVE wool + cotton, it's from heaven. BOTH ARE, thank you so much! XXX

"The GOK black wool shirt is everything I’d hoped for. A comfort layer, stylish addition, over jeans with black hi-tops leaves me feeling fierce. I’ve made a pledge to only buy things from now on that will last forever, quality, sustainability, timeless - this ticks all the boxes, not cheap but worth every penny."

"I am loving my sweater! I put it on immediately! Great fit, so light, soft and warm. The temperature fell into the low twenties last night so I’m again wearing it all the time. It is like wearing warm love. Project Four makes me very happy in so many ways! So thank YOU!

"I just want to say how proud I am to have been a part of this. I have been wearing my jacket the last few days for various occasions. I have received SO many compliments. I love it"

"I received the second piece of your collection and had to reach out and tell you that I am so impressed. I struggle to find button down blouses that fit right, are stylish and are made of quality materials. You nailed it! It is perfect in every respect and I have received so many compliments - of course I directed everyone to your site. Thank you again for such a lovely addition to my wardrobe."

"I LOVE this sweater. Whenever I don’t know what to wear, I put it on. In addition, of course, to the many times I pull it out on purpose, thinking of it all morning as I get ready because it’s simply among the coziest, most stylish, most versatile sweaters I own. And, I adore the color. It literally goes with everything."

"My Rabbit Jacket is the perfect jacket right now. I can put it on while the sun is shining but the air is chilly. It goes well over most my shirts and sweaters. The best part of wearing my Rabbit Jacket is I get so many compliments!"

"I am wishing for your success. The blue shirt, I kid you not, is my favorite. Sizing is perfection in width, shoulders and I love the lower back. I have 7 closets full of clothes I no longer wear. Too trendy. Nothing fits comfortably. Love my jacket as well. And bought another shirt for my daughter as well."

"Alpaca has always been my absolute favorite fiber because it's light weight but has a loft and softness that is better than cashmere, in my opinion. I love how chunky and boxy this sweater is, without it being too warm to overheat when wearing in temperature-controlled environments. I wear it tucked into high waist jeans and it doesn't feel too bulky, or untucked to show off the hem detail, which is a flattering slightly longer length in the back."

"I LOVE LOVE LOVE my Rabbit Jacket!!! If there's one piece of clothing I'd save in a fire, this is it. It's perfection. It has a quiet, transformative magic; in it I feel confident, comfortable, and with those pockets, ready for anything. The pockets are seriously phenomenal. There is nothing this jacket cannot do- long walks, parties, work, evenings at home, days running around. The fabric is exquisite-- heirloom quality, really special, yet rugged enough that I feel fearless in it. I do not have to worry! (I also love that little bit of tactile joy in the leather button). It's basically my soulmate in a jacket. I see us growing old together. "