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Georgia O'Keeffe

Modern Woman

Georgia O'Keefe

At Four we are compelled by professional women like Georgia O’Keeffe, women with an ethos of integrity that brings care and conscientiousness to all aspects of their lives. Personifying this, Georgia O'Keeffe “strove to make her life a complete work of art, each piece contributing to an aesthetic whole. Over the course of her lifetime she created an uncompromising modern aesthetic and applied it equally to her painting, dress and home… creating a unitary style that was informed by simplicity, distillation and clarity.”

Intrepid Woman

GOK Heliconia's Crab's Claw Ginger, 1936

Beginning in the 1950’s and 60’s Georgia O'Keeffe travelled the world, starting with Mexico and the Yucatan then on to Honolulu, Southeast Asia, the Far East, India, Middle East and Italy and some places more than once. There are many stories about O'Keeffe’s “keen knowledge of textiles and how hard she hunted to get the best silk or to find quality cotton.” O'Keeffe was an excellent seamstress and went on to perfect a variety of techniques the embellished her clothes. Even after the invention of ready-to-wear she would alter her clothes to fit her style and body, hiring tailors to make patterns of her favorites to be replicated in textiles invariably brought home from Japan, China, India, Mexico and Guatemala.

Living Beauty

GOK Maria Chabot, 1944

The Book of Tea, a major influence on her life, often read aloud to her after she lost her site, reads, "real appreciation of art is only possible to those who make of it a living influence…the art and color of the dress, the poise of the body and the manner of walking should all be made expressions of artistic personality. These are masters not to be lightly ignored, for until made has made himself beautiful he has no right to approach beauty.”

GOK


Live Work Live

We found the inspiration for our work shirts (4.2 GOK) during a visit to Georgia O'Keeffe's Abiquiu home in New Mexico, that was further cemented by the thorough exhibition, Living Modern at the Brooklyn Museum in 2017, which elegantly showed how important a role clothing and textiles were in her larger oeuvre.

We LOVE the way O'Keeffe made her intentional living look so effortless; she was a dedicated painter, organic gardner and lover. Form and function was at the core of everything she did.

GOK 4.2.1 Indigo Chambray, 4.2.2 White Linen, 4.2.3 Black Wool

GOK shirts

We were driven to design a work shirt for her in all her functions; a painter, a desert explorer and a cultural icon. In her studio she often wore a blue cotton chambray painters smock, while in everyday life and out in the desert collecting bones she wore white or chambray work shirts, having a collection of mens and women’s shirts in linen & cotton. While in the city she almost exclusively wore black wool, masculine in style. Georgia O’Keeffe had an “internal compass always pointed to understatement, simplification and comfort.” But we have a hunch that she did it all while having fun too.


Made to Last

“In her last years she wrote about mending older clothes she did not want to give up and re-heming skirts and dresses to bring them up to date. Although, she willingly paid to have clothes made, her closet registers a surprising frugality, evidenced by many meticulously patched garments. Her housekeepers and assistants remember that she always had a basket of clothes ready for mending. One of them said, “she never gave up her clothes, she kept them forever and patched the holes.

 

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"The foundation sweater is beyond a staple. I would wear it every day if I could. It’s soft, comfortable, and easy to move in. Sometimes I realize I’ve worn it several days in a row to work and I just hope no one notices!"

Nora, Psychotherapist & COLLECTOR

"My rabbit jacket has become one of the favorite go-to layering pieces in my wardrobe since I first bought it over a year ago. I love how timeless and well-made the garment is, with the interior being just as beautiful to look at as the exterior. I receive so many compliments every time I wear this jacket and am always quick to open it up and show off how well-considered and finished the inside is. The slightly shorter sleeve length is ideal for layering over a longer shirt sleeve or sweater, which has always been one of my favorite styling proportions in a good jacket. The fabric is warm but light enough to be worn for at least 3 seasons of the year, with a tiny little woven dot that is special but just understated enough to remain a neutral."

Summer, Florist & COLLECTOR

What a treasure! I got my beautiful shirts, and put them both on this morning and thought, oh jeez, how am i going to decide??? They're different and both PERFECT, literally a perfect fit for me, loose, baggy and comfortable, but not so wide that I look drowned. Such great fabrics, one spring, one summer, both perfection. I had a plan for this summer, to go on a month-long trip in Eastern Europe with two shirts and one pair of pants. I am just so sick of carrying things. Immediately I realized that the chambray would be the shirt to carry FOR SURE!!! I'm wearing the black wool one now and it's so cozy on this chilly day. i LOVE wool + cotton, it's from heaven. BOTH ARE, thank you so much! XXX

Amy Sillman, Painter & COLLECTOR

"The GOK black wool shirt is everything I’d hoped for. A comfort layer, stylish addition, over jeans with black hi-tops leaves me feeling fierce. I’ve made a pledge to only buy things from now on that will last forever, quality, sustainability, timeless - this ticks all the boxes, not cheap but worth every penny."

Sophie Darlington, Wildlife Camerawoman

"I am loving my sweater! I put it on immediately! Great fit, so light, soft and warm. The temperature fell into the low twenties last night so I’m again wearing it all the time. It is like wearing warm love. Project Four makes me very happy in so many ways! So thank YOU!

Sandra, Lover of trees & COLLECTOR

"I just want to say how proud I am to have been a part of this. I have been wearing my jacket the last few days for various occasions. I have received SO many compliments. I love it"

Rabbit Goody, Masterweaver at Thistle Hill Weavers

"I received the second piece of your collection and had to reach out and tell you that I am so impressed. I struggle to find button down blouses that fit right, are stylish and are made of quality materials. You nailed it! It is perfect in every respect and I have received so many compliments - of course I directed everyone to your site. Thank you again for such a lovely addition to my wardrobe."

Julie, Attorney & COLLECTOR

"I LOVE this sweater. Whenever I don’t know what to wear, I put it on. In addition, of course, to the many times I pull it out on purpose, thinking of it all morning as I get ready because it’s simply among the coziest, most stylish, most versatile sweaters I own. And, I adore the color. It literally goes with everything."

Danielle, Independent Journalist

"My Rabbit Jacket is the perfect jacket right now. I can put it on while the sun is shining but the air is chilly. It goes well over most my shirts and sweaters. The best part of wearing my Rabbit Jacket is I get so many compliments!"

Patti, COLLECTOR

"I am wishing for your success. The blue shirt, I kid you not, is my favorite. Sizing is perfection in width, shoulders and I love the lower back. I have 7 closets full of clothes I no longer wear. Too trendy. Nothing fits comfortably. Love my jacket as well. And bought another shirt for my daughter as well."

Polly, COLLECTOR

"Alpaca has always been my absolute favorite fiber because it's light weight but has a loft and softness that is better than cashmere, in my opinion. I love how chunky and boxy this sweater is, without it being too warm to overheat when wearing in temperature-controlled environments. I wear it tucked into high waist jeans and it doesn't feel too bulky, or untucked to show off the hem detail, which is a flattering slightly longer length in the back."

Summer, Florist & COLLECTOR

"I LOVE LOVE LOVE my Rabbit Jacket!!! If there's one piece of clothing I'd save in a fire, this is it. It's perfection. It has a quiet, transformative magic; in it I feel confident, comfortable, and with those pockets, ready for anything. The pockets are seriously phenomenal. There is nothing this jacket cannot do- long walks, parties, work, evenings at home, days running around. The fabric is exquisite-- heirloom quality, really special, yet rugged enough that I feel fearless in it. I do not have to worry! (I also love that little bit of tactile joy in the leather button). It's basically my soulmate in a jacket. I see us growing old together. "

Tania, Entrepreneur

I love this shirt! The cotton/linen fabric is beautiful, with a soft hand and a sturdy weight. The workmanship is exceptional. I will order more and overdye so I can have the shirt in blue and saffron as well. A note about the fit that other customers might find useful: I am 5'3", weigh 150, with narrow hips and a 36DDD bust. I ordered XL, because I want to wear a layering top underneath, because I don't like shirts that are tight across the bust, and because a "fashion fit" is such a crapshoot. XL (Size 5) FIT ALMOST PERFECTLY! The sleeves are barely 1/2" too long (not worth altering). Most important, the shoulder width is spot-on perfect at 19". Good for me, maybe not so good for someone who is taller than me with broader shoulders, which is just about everybody.

Michele K., Collector

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