44% Back Family Planning of South Central NY

FOUR was founded on the idea of creating women’s apparel within a circular community. Honoring the makers, the wearers and the values that connect us all. We’ve committed to giving 44% of our profits back to the community where our products are made and we’re proud to say we’ve made our first donation!

When we began working with Rabbit at Thistle Hill Weavers in Cherry Valley NY, we spoke about the issues that affect their community in rural upstate New York. Rabbit explained that the community is full of farmers, so food was plentiful, but being a rural community, people have to travel long distances to get medical care and often went without. With our focus on women, we identified the main provider of medical care to women in the community: Family Planning of South Central New York, Oneonta, a 45 minute drive from the mill. 

We were immediately inspired by FPSCNY’s mission: to advocate and provide individuals, families and organizations in our region with information, education and health care services pertaining to human sexuality and reproductive health in a private and confidential manner, respectful of all beliefs, supporting individual freedom of choice and responsibility.

They promise to: Serve all patients, offer discounted fees for patients who qualify and not deny services based on a person’s: Race, Age, Gender identity, National Origin, Sexual orientation, Disability, Inability to pay or Religion.


We spoke with Debra Marcus, CEO, and Alexis Savidge, Director of Development of FPSCNY:

What are the most impactful ways FPSCNY is serving women in the upstate New York community?

Debra and Alexis: Family Planning of South Central New York has been working to improve the overall health of our community for 80 years. We provide women (and men) in Broome, Chenango, Delaware, and Otsego counties of upstate New York with basic reproductive and gynecological medical services at our five medical centers in Binghamton, Norwich, Oneonta, Sidney, and Walton. These services include annual exams, cancer screenings, contraception, including Long Acting Reversible Contraception (LARCs), Sexually Transmitted Infection (STI) testing and treatment, rapid HIV testing, Pre-Exposure Prophylaxis (PrEP) for HIV, and rapid Hepatitis C testing. We accept Medicaid, most commercial insurers, and offer a sliding fee scale, ensuring that cost is not a barrier to receiving services. The patients we see are often high risk, low income individuals who often have difficulty navigating the traditional health care environment, with 75% of our patients having incomes at or below 150% of the federal poverty level.

We do more than just provide services - we empower women (and men) to meet their own health needs.

How have you innovated to serve your community since Covid-19?

Debra and Alexis: In order to ensure continued services during this unprecedented time, we offer telehealth visits - both by phone and video - for patients who have needs that do not require an in-person visit. Our talented staff were able to quickly mobilize a telehealth program within just a few short weeks. However, it is important to note that the vulnerable population that we serve often do not have a reliable device, access to broadband internet, or even enough minutes to complete a call. We know that it is crucial that we remain open during this time and we are fortunate that in New York State, our Governor recognized family planning services as essential from the beginning, so we were able to remain open.

Our education staff, which typically provides in-person, in-school education services, have developed an online curriculum featuring topics such as STI prevention, consent, social media safety, healthy relationships, etc. to share with teachers via platforms such as Google Classroom, Blackbaud, and Schoology. They have also developed a Zoom Parent Workshop Series where parents can interact with an education on topics such as social media literacy/trends, puberty, parent/child communication activities, etc. Our educators also began a social media campaign called “Quarantine Chronicles,” which offers daily insights, information, and resources on our organization's Instagram page and uses popular hashtag catchphrases to generate traffic. This targeted campaign is intended to reach teens who are not able to engage with us in-person at this time.  

What did you think when we approached you about the donation? Was it strange to have a clothing brand want to become involved?

Debra and Alexis: We were so excited! We are always so humbled by the generous support of our community, especially during this uniquely tough year. Earlier in the year, at the direction of the NYS Department of Health, we rescheduled all annual and initial exams for nearly two months, resulting in significantly reduced revenue. In addition, New York State has notified us, along with other non-profit and state-funded entities, that the payments on our contracts will be cut by 20% for an unidentified amount of time. Though we hope this is temporary, we are well aware of the toll that COVID-19 has had on the state and are expecting that state financial assistance may continue to be decreased in the future. Any and all support from our community means that we are able to continue to provide critical reproductive and gynecological medical care for years to come. It is more important than ever that we not only remain open, but that we remind people that we are here for them, regardless of income, insurance coverage or immigration status. Sex, pregnancy, and reproductive health needs do not pause during a pandemic -- these services are just as critical for people now as they were before this began.

The Facts:

Donation Amount: $2,903.67 has been donated to Family Planning of South Central New York (FPSCNY) www.fpscny.org 

Inspired by their mission? Donate today and help them receive a A Community Thrives grant by reaching their goal of $6,000 before October 16th!

How the donation amount is calculated: Each company defines “profit” slightly differently in how they are structured, so we had to figure out what that meant for FOUR. Since this was our first donation of many to come, we kept it simple. We took the total retail value of Rabbit Jackets we have sold to date, subtracted the cost of developing the fabric, the prototypes and the cost of making the actual garments. We then calculated 44% of the remainder and came up with our donation. We did not include any of our operational costs, which we will probably have to calculate in the future, but we wanted this first donation to be meaningful and truth be told, we’re still working on how this business model works and evolves. We believe in experimentation and transparency, so we will keep you informed as our model evolves!


rabbit jacket FOUR



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"The foundation sweater is beyond a staple. I would wear it every day if I could. It’s soft, comfortable, and easy to move in. Sometimes I realize I’ve worn it several days in a row to work and I just hope no one notices!"

Nora, Psychotherapist & COLLECTOR

"My rabbit jacket has become one of the favorite go-to layering pieces in my wardrobe since I first bought it over a year ago. I love how timeless and well-made the garment is, with the interior being just as beautiful to look at as the exterior. I receive so many compliments every time I wear this jacket and am always quick to open it up and show off how well-considered and finished the inside is. The slightly shorter sleeve length is ideal for layering over a longer shirt sleeve or sweater, which has always been one of my favorite styling proportions in a good jacket. The fabric is warm but light enough to be worn for at least 3 seasons of the year, with a tiny little woven dot that is special but just understated enough to remain a neutral."

Summer, Florist & COLLECTOR

What a treasure! I got my beautiful shirts, and put them both on this morning and thought, oh jeez, how am i going to decide??? They're different and both PERFECT, literally a perfect fit for me, loose, baggy and comfortable, but not so wide that I look drowned. Such great fabrics, one spring, one summer, both perfection. I had a plan for this summer, to go on a month-long trip in Eastern Europe with two shirts and one pair of pants. I am just so sick of carrying things. Immediately I realized that the chambray would be the shirt to carry FOR SURE!!! I'm wearing the black wool one now and it's so cozy on this chilly day. i LOVE wool + cotton, it's from heaven. BOTH ARE, thank you so much! XXX

Amy Sillman, Painter & COLLECTOR

"The GOK black wool shirt is everything I’d hoped for. A comfort layer, stylish addition, over jeans with black hi-tops leaves me feeling fierce. I’ve made a pledge to only buy things from now on that will last forever, quality, sustainability, timeless - this ticks all the boxes, not cheap but worth every penny."

Sophie Darlington, Wildlife Camerawoman

"I am loving my sweater! I put it on immediately! Great fit, so light, soft and warm. The temperature fell into the low twenties last night so I’m again wearing it all the time. It is like wearing warm love. Four makes me happy in so many ways! Thank YOU!

Sandra, Lover of trees & COLLECTOR

"I just want to say how proud I am to have been a part of this. I have been wearing my jacket the last few days for various occasions. I have received SO many compliments. I love it"

Rabbit Goody, Masterweaver at Thistle Hill Weavers

"I received the second piece of your collection and had to reach out and tell you that I am so impressed. I struggle to find button down blouses that fit right, are stylish and are made of quality materials. You nailed it! It is perfect in every respect and I have received so many compliments - of course I directed everyone to your site. Thank you again for such a lovely addition to my wardrobe."

Julie, Attorney & COLLECTOR

"I LOVE this sweater. Whenever I don’t know what to wear, I put it on. In addition, of course, to the many times I pull it out on purpose, thinking of it all morning as I get ready because it’s simply among the coziest, most stylish, most versatile sweaters I own. And, I adore the color. It literally goes with everything."

Danielle, Independent Journalist

"My Rabbit Jacket is the perfect jacket right now. I can put it on while the sun is shining but the air is chilly. It goes well over most my shirts and sweaters. The best part of wearing my Rabbit Jacket is I get so many compliments!"


"I am wishing for your success. The blue shirt, I kid you not, is my favorite. Sizing is perfection in width, shoulders and I love the lower back. I have 7 closets full of clothes I no longer wear. Too trendy. Nothing fits comfortably. Love my jacket as well. And bought another shirt for my daughter as well."


"Alpaca has always been my absolute favorite fiber because it's light weight but has a loft and softness that is better than cashmere, in my opinion. I love how chunky and boxy this sweater is, without it being too warm to overheat when wearing in temperature-controlled environments. I wear it tucked into high waist jeans and it doesn't feel too bulky, or untucked to show off the hem detail, which is a flattering slightly longer length in the back."

Summer, Florist & COLLECTOR

"I LOVE LOVE LOVE my Rabbit Jacket!!! If there's one piece of clothing I'd save in a fire, this is it. It's perfection. It has a quiet, transformative magic; in it I feel confident, comfortable, and with those pockets, ready for anything. The pockets are seriously phenomenal. There is nothing this jacket cannot do- long walks, parties, work, evenings at home, days running around. The fabric is exquisite-- heirloom quality, really special, yet rugged enough that I feel fearless in it. I do not have to worry! (I also love that little bit of tactile joy in the leather button). It's basically my soulmate in a jacket. I see us growing old together. "

Tania, Entrepreneur

I love this shirt! The cotton/linen fabric is beautiful, with a soft hand and a sturdy weight. The workmanship is exceptional. I will order more and overdye so I can have the shirt in blue and saffron as well. A note about the fit that other customers might find useful: I am 5'3", weigh 150, with narrow hips and a 36DDD bust. I ordered XL, because I want to wear a layering top underneath, because I don't like shirts that are tight across the bust, and because a "fashion fit" is such a crapshoot. XL (Size 5) FIT ALMOST PERFECTLY! The sleeves are barely 1/2" too long (not worth altering). Most important, the shoulder width is spot-on perfect at 19". Good for me, maybe not so good for someone who is taller than me with broader shoulders, which is just about everybody.

Michele K., Collector

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